02. Are you using SMART Goals? Test yourself with the 3 A’s

Sales goals are set objectives for your sales team. These goals center on a specific sales KPI (key performance indicators)  and are often tied to overarching business goals. Typical sales /deals goal examples include increasing revenue 25% year over year or boosting customer retention 10% in 2021.

What are SMART goals?

By making sure the goals you set are aligned with the five SMART criteria (Specific, Measurable, Attainable, Relevant, and Time-Bound), you have an anchor on which to base all of your focus and decision-making.


Fun fact about SMART goals

SMART goals are a relatively new idea. In 1981, George T. Doran, a consultant and former director of corporate planning for Washington Water Power Company, published a paper called, “There’s a SMART Way to Write Management’s Goals and Objectives.” In the document, he introduces SMART goals as a tool to create criteria to help improve the chances of succeeding in accomplishing a goal.For more information

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